As a digital marketer, you’ll be our go-to person for copywriting and email marketing. The first step in marketing is to show up, and you’ll help us do that through blogging, website copywriting, and email. On a given day, you may collaborate with the team to conceptualize and brainstorm new ideas, draft copywriting deliverables, or write compelling copy, subject headlines, taglines and CTAs for email and web. A great candidate loves to create plans and follow through with them. You love words and sentence structure, and you know how to package it into short form, creating compelling copy that people welcome in their inbox. You pay very close attention to detail, and there’s a good chance you’re very energized by crossing things off your to-do list.

Qualifications

• 2-5 years of experience in journalism, advertising, or marketing

• Comfortable writing in cross-cultural voice that resonates with a multicultural audience

• Collaborative work ethic and can-do attitude

• Strong ability to drive tasks to the finish line

• Takes constructive criticism with grace and ease

• Can juggle multiple projects and tasks simultaneously

• Comfortable with quick turnarounds and speedy deadlines when necessary

Key Results Area #1: Copywriting

Performance Standards:

• Write blog articles to rank on Google and help drive traffic to Showit.com

• Write copy to help increase conversion on Showit websites and landing pages

• Write copy for ads, design sales, promotions, webinars and seasonal campaigns

• Ensure Showit messaging is crisp, cohesive and consistent across all platforms

• Edit and optimize copy for website, social media and other distribution channels

Key Results Area #2: Email Marketing

Performance Standards:

• Write emails for seasonal campaigns to drive brand awareness and conversions

• Write copy for ongoing email newsletter 

Track analytics and report data during weekly check-in meetings and monthly retrospectives