At J&L Marketing we create tools, digital campaigns, and events that enable businesses to maximize sales. J&L Marketing was recently awarded Google’s Highest tier:  Google Premier Status.  This accomplishment is earned by only the country’s top 3% of Ad Agencies.  

J&L Marketing is seeking a Digital Marketing Analyst to join our team who listens intently, concepts quickly, creates with a purpose, executes with thoroughness, and analyzes data like a scholar.  

Are you passionate about marketing and want to learn from an expert team of digital marketers focused on results?  Do you want to join a fast-growing digital marketing team? If you answered yes, then continue reading! 

The Digital Marketing Analysts we hire are organized, creative, forward-thinking, accurate, and detail-oriented.  Our ideal Digital Marketing Analyst must be able to innovate, analyze, and improve paid search advertising and targeted social media ad campaigns while providing first-class support to our clients.   

 Digital Marketing Analyst Responsibilities:   

• Actively communicate and support our digital clients  
• Onboard, execute, and optimize digital marketing campaigns    
• Understand digital marketing as a big-picture strategy with multiple moving parts, not an isolated function 
• Facilitate cooperation from a wide variety of sources, including upper management, clients, and other teams 
• Provide excellent customer service - both verbally and in writing   
• Digital Performance Analysis: Utilize various analytics tools (such as Google Analytics, Adobe Analytics, etc.) to monitor and analyze website traffic, user engagement, conversion rates, and other key performance metrics.
• Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, including paid advertising, social media, and SEM efforts, to identify areas for improvement and optimization.
• A/B Testing and Experimentation: Design, execute, and analyze A/B tests and multivariate experiments to optimize website design, content, and user experience, driving continuous improvement and conversion rate optimization (CRO).
• Audience Segmentation and Targeting: Develop and implement audience segmentation strategies based on demographic, behavioral, and psychographic data to enhance personalization and targeting efforts across digital channels.

 Digital Marketing Analyst Qualifications: 

• Bachelor’s degree in Marketing, Advertising, or a related field is required (equivalent proven professional experience may be considered in place of a degree) 
• 1+ years of Google Ads & Microsoft Ads experience 
• 1+ years of Facebook Advertising experience 
• 1+ years of Google Analytics experience 
• Proficiency using data visualization tools
• Proficiency using Google Tag Manager.
• Google Ads Certifications required
  • Paid Search
  • Display
  • Discovery
  • Video
  • Shopping
• Experience in a fast-paced, deadline-driven environment  
• Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what.

 Benefits: 

• Competitive Salary  
• Health, Dental, Vision, and Disability Insurance 
• Company Paid Life Insurance 
• Vacation, PTO, Sick Time, and Seven Observed Holidays 
• Fun and Professional atmosphere  
• 401k With Company Match

Please Note:  

With job scams on the rise, we want to ensure your safety and make sure you are not giving your information to a fraudulent company.  We will never ask you interview questions through text or email, ask you for money or personal information, or offer you a position without first conducting an official interview.  The only way to apply for this position is directly through this job posting.  If we see a fit, someone from our team will contact you by email to discuss the next steps for the interview process.

To ensure that you are communicating about a legitimate job opportunity at J&L Marketing, you are encouraged to apply directly through our website.  J&L Marketing, Inc. will not be held liable or responsible for any claims, losses, damages, or expenses resulting from job recruiting scams.  If you believe you are a victim of fraud resulting from a job recruiting scam, please contact your local authorities and/or the FBI through the Internet Crime Complaint Center at:  https://www.ic3.gov/.