At J&L Marketing we create tools, digital campaigns, and events that enable businesses to maximize sales.   J&L Marketing was recently awarded Google’s Highest tier:  Google Premier Status.  This accomplishment is earned by only the country’s top 3% of Ad Agencies.  We are looking for a talented, motivated, and highly collaborative individual who can bring expertise and a forward-thinking approach to our team as a Digital Marketing Strategist.    

The primary role of our Digital Marketing Strategist is product innovation and improvement.  We are looking for someone who is innovative, tech-savvy, data-driven, and has significant experience in handling both paid marketing platforms.  Our ideal Strategist loves data and can analyze, innovate, optimize, and support our digital clients and colleagues in a fast-paced environment.   

What to Expect From the Role:  

• Hands-on experience with overseeing the implementation of marketing strategies and campaigns organized on digital media
• Learning how to organize and multitask multiple deadlines and projects
• Learn on the job about the best practices in the industry
• Exposure to the industry and working with experts.   

Digital Marketing Strategist Responsibilities:  

• Develop, execute, and optimize digital marketing campaigns from concept to launch 
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels 
• Elicit cooperation from a wide variety of sources, including management, IT, and other teams for product innovation  
• Conduct in-depth analysis of marketing campaigns that will improve results for all industries we serve 
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement 
• Evaluate new digital capabilities and present them to the managers and directors 
• Create and enhance process documentation 
• Assist Digital Marketing Team with improved reporting through Google Analytics and J&L’s Reporting Dashboard 
• Assist Digital Marketing Manager with ongoing team development and support

Digital Marketing Strategist Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field 
• Strong data analytics experience is a plus 
• 5+ years of Google Ads, Meta, and various other marketing channels 
• 5+ years of Google Analytics experience 
• Google Tag Manager experience preferred 
• Google Ads and Google Analytics Certifications are preferred 
• Experience in a fast-paced, deadline-driven environment 
• Proven data analysis and critical thinking skills

Benefits: 

• Competitive Salary  
• Health, Dental, Vision, and Disability Insurance 
• Company Paid Life Insurance 
• FSA 
• 401K 
• Vacation, PTO, Sick Time, and Seven Observed Holidays 
• Fun and Professional atmosphere