Culture Profile
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Demand Generation Specialist

2200 E Williams Field Rd Gilbert, AZ 85295 • Full-Time

Salary Type:  DOE

We are looking for someone who shares this passion for helping businesses grow and attract great employees. This role will work directly with the President to support all major digital marketing channels as we grow. You'll have a fantastic experience getting introduced to many marketing channels and wearing many hats to support the marketing growth of VIVAHR. You must understand marketing trends, SEO, PPC, and Social Media. An understanding of HTML and website structure is a bonus.

As the Manager of Demand Generation, you'll be responsible for managing the delivery of multichannel campaigns to drive quality demand into our sales or self-service funnels. You'll work closely with team members in community, content, sales development, partnerships, and operations. Cross functionally, you'll collaborate with product marketing, sales, and design to scale our product.

Requirements

  • 3+ years of B2B marketing experience focused on demand generation, digital marketing, revenue marketing, or performance marketing
  • Experience managing marketing channels such as Email Marketing, Paid Search, Paid Social, Display, Retargeting, SEO, etc. focused on B2B demand generation or product led-sales
  • Exceptional project management skills and experience collaborating with multiple departments on complex projects
  • Familiarity with a range of Martech and analytics tools (Hubspot/Marketo, Salesforce, Google Analytics, Clearbit ads, product analytics tools a plus)
  • Experience building and executing multichannel campaignsExcellent written and verbal communication skills

Responsibilities

  • Own the performance of our display, paid social, search, affiliate, and retargeting channels. Experiment with new channels.
  • Work closely with our paid advertising agency to test/optimize campaigns, identify opportunities, and maximize return on spend
  • Build out scalable demand generation campaigns to support the achievement of targets for trial starts, trial activation, self-service revenue, marketing qualified pipeline, and net new bookings
  • Work with Marketing Ops to forecast, measure, analyze and report on digital demand campaigns across the full funnel
  • Work closely with other marketing leaders to align growth initiatives with content strategy, upcoming product launches, and the progress of strategic initiatives
  • Guide paid efforts across channels and shifting spend to drive growth while maintaining overall return on ad spend
  • Oversee the development, testing, and analysis of new ad units and creative tactics to drive continuous improvement and maximize performance
  • Work with product marketing and community managers to establishVIVAHR'ss a presence on review and marketplace sites.
 
 

VIVAHR is a cloud-based applicant tracking system that helps small businesses find and hire the best talent. With VIVAHR, our customers can post jobs to 50+ job boards with one click, manage candidates from start to finish, collaborate with team members in real time, and much more. Whether companies are looking for their next rock star or need help building their dream team, VIVAHR has the tools they need at a price point that won't break the bank.

Our Core Values

Always Balanced

We foster a flexible and family-friendly work environment – we want our team to flourish in and out of work. We take our work seriously, but nothing is more important than family.

Be a Playmaker

A Playmaker's greatest joy is to see a team win. Playmakers can see beyond obstacles rather than setbacks; they see new learning opportunities. They have a clear vision and work relentlessly in the face of discomfort to achieve their objective. Playmakers raise the standard of work within the company and put other players in a position to succeed.

Create Lasting Relationships

We strive to make all decisions and measure each outcome on how well it benefits our customers and employees. Getting to know people personally builds trust, foundational to creating a high-performing team and atmosphere.

Believe!

You can't achieve challenging goals if you don't believe in yourself and the team. Belief doesn't have to be perfect; it just matters that it's there. Believe in believe.

Accountability OS

We don't pass the buck. We hold ourselves accountable for every single decision, regardless of the outcome.
"I love working at VIVAHR. The people here are great, and the company culture is unlike any other. I feel like I'm part of something special and constantly learning new things. The work is challenging, but it's also very rewarding. I'm proud to be a part of the VIVAHR team, and I can't imagine working elsewhere. Thanks for making VIVAHR such a great"

Danielle H.

"I have never worked for a company I loved as much as VIVAHR. When I started, I felt like I was part of a family. Everyone is supportive and friendly, and it feels like we are all working towards the same goal. I love the culture here- it's fun and relaxed but professional. And, of course, the product is fantastic. I am so proud to work for a compan"

James S.

Ryan N.

You may recognize VIVAHR’s founder and CEO, Ryan Naylor, from his appearance on SharkTank, reading about him on BusinessInsider, or speaking at several HR and marketing conferences covering his favorite topic, Culture Marketing. Ryan’s been an entrepreneur for 10+ years and has bared the pain of hiring and firing… the wrong people. Through those lessons, he found the power of building a business on core values, clear focus, and, most importantly, excellent company culture.

 
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