Tangible is a product marketing research, strategy and design firm. We solve big, messy, complicated marketing and design problems for tech brands at every stage of growth. Our home office is in San Francisco, CA but we are remote by design, and have employees spread out across the country. Tangible hires part-time workers that usually work between 15-30 hours a week on project assignments for our clients. 

CONTENT STRATEGIST  

Tangible’s content strategists oversee the success of marketing initiatives. They collaborate with cross-functional teams to quickly understand complex content needs and address them with creative and user-focused solutions that meet business objectives.  

Successful content strategists are able to apply content objectives to a defined marketing strategy, and develop a plan to align creative that attracts, engages, and retains an audience to achieve a client's objectives. They also ensure that the right content and messages are served to the right audiences. 

RESPONSIBILITIES:

Content strategy

• Ability to easily align content strategy to a projects overall marketing objectives
• Determining projects’ overall content requirements and potential content sources
• Gathering, auditing and analyzing existing content relevant to project requirements
• Collaborating with project stakeholders to examine and analyze the content ecosystem- internal and external factors that impact the content
• Ensuring that the team aligns on content objectives, assumptions, risks, and success factors
• Working with content design team to ensure content strategy is understood
• Shepherding content through the creation process to ensure it is on strategy
• Developing content strategy tailored to specific project needs to meet client business objectives and user needs. The strategy can include governance (who creates what), workflow for content production, sourcing resources, as well as identification of what content should be published where and when. A content strategy can also be a messaging document that includes voice and brand guidelines
• Developing content-specific user personas and journeys, competitive analysis, content audits and resulting inventory, content analysis, workflow analysis, gap analysis and editorial calendars
• Staying current with industry best practices and understanding how to correctly apply them

Client-facing content development: Developing original content and/or overseeing creation of content including:

• Blogs
• Videos and webinars
• Social media
• Emails
• Web
• Print material

Research

Working along with research team, and at times taking the lead, to ensure that user research, marketing research, user testing, stakeholder/customer/subject matter expert interviews, and focus groups deliver the insights needed to develop the content strategy

SKILLS & ABILITIES:

• Deep passion for ensuring that user needs are balanced with business goals in content development
• Strong sense of curiosity: ability to identify opportunities for research and conduct people-centered research activities
• Excellent facilitation skills: public speaking, pitching, and presenting ideas
• Strong collaboration skills – works effectively as part of a virtual team or in person
• Strategic thinker and problem solver who can identify opportunities for improvement in content development by asking questions, researching, and implementing solutions 
• Self-starter who can work independently without a lot of supervision
• Can prioritize concurrent projects and manage time effectively
• Can work well under pressure and time constraints
• Quick learner who can pivot and adapt as client needs change
• Thorough and organized, with outstanding attention to detail 
• Willing to receive constructive criticism and make changes based on feedback
• Ability to keep sensitive client and agency information confidential at all times

EXPERIENCE REQUIRED:

• Must have at least 2-3 years’ experience in content strategy-related areas (content design, planning, and execution)
• Preference for candidates with a background in product marketing (especially for technology and fintech brands) 

EDUCATION:

Bachelor's degree in the marketing, communications, or UX field or equivalent experience in the industry 

REQUIRED EQUIPMENT / SOFTWARE:

Personal equipment (computer, phone, other; e.g., tablet) is to be provided by each employee. Some client engagements will require the installation of key VPN and/or other software. 

Tangible provides licenses for the following, as needed: 

• Google Workspace (email, Files, Docs, Sheets, Slides) and Google Classroom
• Harvest time-tracking software
• Slack, Teamwork, or other team collaboration software
• Microsoft Office (Word, Excel, and PowerPoint) 
• Apple Keynote

WE BELIEVE IN EQUITY IN THE WORKPLACE.

Tangible is committed to telling diverse stories, reflecting our diverse audiences, and drawing from diverse experiences and perspectives. Tangible is an equal opportunity employer and values equity and inclusion.