Defined Role: This high visibility role will focus primarily on branding, awareness, social media, and lead generation for a group of operating companies and multifamily properties. This position supports our Vice President with directing the design, planning, and execution of our marketing strategies across multiple verticals. 

The ideal candidate is entrepreneurial-minded, commercially savvy, thrives in a fast-paced and goal-driven environment, and seeks to be a key revenue contributor within a “start-up” culture that is committed to delivering innovation to the capital formation process. 

Who we are: We are developers, owners and operators of Multifamily/Apartment assets throughout the Southeast and in our sights is an intense mission to dramatically change the way we function, communicate, engage, evaluate, execute, course correct and think about our organizational growth, operations and management. We operate a vertically integrated real estate investment platform with a group of wholly owned subsidiaries that includes real estate brokerage, mortgage banking, property management, development, construction, investment banking, insurance/risk, marketing/advertising, and architecture efforts that both support our own investment strategies as well as serve the 3rd party marketplace. We possess an insatiable desire for growth, accomplishment and making the impossible happen and you should too.

Who we seek: We are igniting an effort which is nothing less than a drastic transformation of our entire approach and thought process around Real Estate Investment, Management and Operational excellence and at the center of this transformation is a key resource (you) who is an experienced change agent and is relentless in their pursuit of organizational excellence. This role will not only help grow our portfolio but will be a key player to the organization. This role will report directly to the Vice President and supports the other C Suite executives with an intense focus to shape and influence brand awareness, therefore; creating an environment where investments reach their maximum return. As leaders, we empirically believe in our people, we dramatically want the best for our people and enthusiastically expect the best from our people.

In your DNA will be a fire that burns, and the result is an Insane passion and high energy for creating change, improvement, and the natural incapability of accepting below bar standards, mediocrity, or anything less than the best. We need the right Marketing Manager and are investing heavily in our mission to grow. If you are up for the challenge, we want to engage with you!  If you truly consider yourself special and are prepared to demonstrate how and why - we look forward to hearing from you.

Working with us, you'll be challenged daily to improve yourself, work harder and faster than ever before and to take your skillsets and ability to accomplish to levels never thought possible and take on your position as if it was your own business. Our organization sparks the entrepreneurial spirit to help people live up to their true potential. Are you up to the challenge?

In order to be considered for this exciting opportunity – You must provide the following:  1) Your resume 2) Are you Local? Or willing to permanently relocate? 3) Your Desired Salary/Compensation  4) When can you start?

 Primary Responsibilities: 

• Developing and effectuating unique and memorable brands across multiple properties.
• Working with property managers and leasing agents to understand property business goals and needs and translating those needs into marketing solutions that maintain or increase budgeted occupancy levels and rates.
• Evaluating and partnering with property teams to reduce the friction in submitting leads, touring the properties, signing the lease, and moving into the property.
• Building and executing marketing programs that drive awareness of and prospective resident leads to the property.
• Working with team members and third-party vendors to build and deploy digital, print, and environmental signage and collateral for properties while keeping projects on time and budget.
• Managing internal approval process for all visuals and collateral to receive appropriate sign-off.
• Maintain meticulous marketing plans and timelines to ensure execution of marketing on schedule and within budget.
• Build and execute marketing campaigns that drive awareness of multifamily properties across a wide variety of channels, including:
  1. Internet Listing Services
  2. Paid search
  3. Company and partner websites
  4. Social media
  5. OOH/ Billboards / Signage / Brochures
  6. Public/community relations
  7. Email marketing
  8. Content marketing
  9. Paid advertisements
  10. Real estate agents and locaters
• Build and execute marketing strategies/campaigns that drive leads that convert to tours and leases.
• Work with development, property management, and technology partners to ensure that unit types, floorplans, amenities, and rentable items are properly represented within our marketing channels.
• Develop and execute marketing strategies to improve retention of current residents in properties.
• Manage and collaborate with third-party vendors, sign and print production companies, agencies, and digital marketing software sales and implementation teams to support multifamily marketing efforts.
• Track and report on marketing results to ensure continual improvement in effectiveness and efficiency of marketing programs and spend.
• Ensure that the property websites are engaging, easy to use and information is current.
• Build and maintain a library of property photography that is current, relevant, and appealing.
• Develop and execute marketing plans that drive the successful launch and lease-up of new properties.
• Test and make recommendations on new technologies that may improve the marketing team's effectiveness or improve property results.
• Become a subject matter expert on the property CRM and reporting tools and utilize these tools to track and improve results, including lead tracking, direct sourcing, and ROI metrics.
• Coordinate with properties in the development and execution of resident communications via signage, email, text message, and other channels.
• Build and deploy marketing that drives rentals of property space for parking, storage, private events, and other purposes.

Preferred Qualifications

• 2+ Years of Real Estate Marketing Experience (preferred, but not required)
• Bachelor’s degree Marketing or a related field of study
• Experience with developing and building a portfolio of brands.
• Top-tier creative orientation with outstanding writing and art direction skills.
• Understanding of digital marketing, including paid search, SEO, social media, and websites.
• Exceptional communication skills, including ability to write, pitch and present compelling content
• Self-motivated with strong organizational skills, analytical talent and attention to detail
• Experience and passion for real estate is a must
• Proven track record for developing and implementing successful outreach strategies
• Ability to develop and maintain courteous and effective working relationships with clients, residents, vendors and/or any other representative of external organizations
• Strong Microsoft Office and computer skills 
• Strong organization skills and the ability to manage multiple projects and priorities
• Ability to think both strategically and tactically
• Excellent problem-solving abilities
• Ability to work independently on projects and also collaborate as a team player