We are seeking a creative and analytical Content Strategist to join our growing team! In this exciting role, you will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, audience engagement, and lead generation. You will play a key role in crafting compelling content across various channels, ensuring it aligns with our overall marketing goals and resonates with our target audience.

Responsibilities:

• Conduct market research and competitor analysis to understand industry trends and audience needs.
• Develop and maintain a data-driven content strategy that aligns with business objectives and marketing goals.
• Create high-quality content calendars for various channels (website, blog, social media, email).
• Brainstorm and develop engaging content ideas (e.g., blog posts, articles, infographics, videos, social media content).
• Conduct keyword research and optimize content for search engines (SEO).
• Manage and oversee the content creation process, including working with freelance writers and graphic designers.
• Edit and proofread content to ensure accuracy, clarity, and brand consistency.
• Track and analyze content performance using website analytics tools (e.g., Google Analytics) and social media insights.
• Stay up-to-date on the latest content marketing trends and best practices.
• Collaborate with other marketing teams (e.g., social media, email marketing) to ensure content consistency across all channels.
• Measure the return on investment (ROI) of content marketing efforts.
• Report on content performance metrics and identify areas for improvement.

Qualifications:

• Minimum 3-5 years of experience in content marketing, journalism, or a related field.
• Strong understanding of content marketing principles and best practices (SEO, content creation, content distribution).
• Excellent writing and editing skills with the ability to create clear, concise, and engaging content.
• Proven ability to conduct research and translate complex topics into easy-to-understand content.
• Experience with content management systems (CMS) a plus.
• Analytical mindset with experience using website analytics tools (e.g., Google Analytics).
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Passion for staying current with industry trends and best practices.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be at the forefront of content marketing strategy and innovation.
• Play a vital role in driving brand awareness and lead generation.
• Be part of a collaborative and supportive team.