Job Posting: Marketing Manager at Aktiv Insight

Job Description

We are thrilled to announce a fantastic opportunity at Aktiv Insight for a dynamic, forward-thinking Marketing Manager. Aktiv Insight is a leading company in the industry, known for championing innovative strategies and fostering a culture of excellence. This is a full-time position located in our central office; please note that this is not a remote job opportunity.

The Marketing Manager at Aktiv Insight will play a pivotal role in shaping the future of our brand. The successful candidate will be tasked with building a strategic vision for marketing our products and services and must be adept at driving leads through various advertising platforms. This role calls for a creative and analytical professional who can not only devise comprehensive marketing strategies but also effectively implement them.

Duties and Responsibilities

• Develop, implement, and oversee the overall marketing strategy for the company.
• Lead and execute campaigns across multiple platforms, focusing on innovative lead generation techniques.
• Collaborate with the sales team to align marketing strategies with sales objectives.
• Analyze market trends and competitors' activities to identify opportunities and areas of improvement.
• Utilize data and metrics to inform new campaigns and the evaluation of existing campaigns.
• Handle the marketing budget effectively, ensuring maximum Return on Investment (ROI).
• Oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
• Communicate with external agencies and vendors to establish and monitor marketing projects.
• Provide leadership and insight into the growth of online and offline marketing channels.
• Engage audiences through social media platforms and optimize strategies for engagement and conversion.
• Maintain the brand’s corporate image and identity across all marketing and public relations channels.
• Regularly report achievements and updates to senior management and stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Proven experience as a Marketing Manager or similar role with a minimum of 5 years in the marketing field.
• Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems, and content management systems.
• Experience in setting up and optimizing Google Adwords campaigns and other paid ad platforms.
• Exceptional communication and organization skills.
• Ability to manage complex projects and multi-task effectively.
• Strong problem-solving skills and an analytical mindset.
• Adept at making data-driven marketing decisions using surveys, focus groups, and market analysis.
• Excellent understanding of the full marketing mix.
• Strong leadership skills with the ability to set and prioritize goals.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.