We're seeking an experienced Paid Social Media Specialist to manage and optimize our Google Ads and Meta Ads campaigns. The ideal candidate will have a strong background in paid social media marketing, excellent analytical skills, and the ability to drive ROI-driven campaigns.

Responsibilities:

- Develop and execute comprehensive Google Ads and Meta Ads strategies

- Manage and optimize campaigns for conversions, clicks, and impressions

- Conduct keyword research and create targeted ad copy

- Analyze campaign performance using metrics (ROI, CPC, CTR, etc.)

- Identify and target relevant audiences using Google and Meta's targeting options

- Collaborate with the team to ensure brand consistency

- Stay up-to-date with Google Ads and Meta Ads platform updates and best practices

- Report on campaign results and provide recommendations

Requirements:

- 2+ years of experience in paid social media marketing (Google Ads and Meta Ads)

- Google Ads certification (desired)

- Meta Ads certification (desired)

- Strong understanding of Google Analytics and tracking pixels

- Excellent analytical and problem-solving skills

- Proficiency in Adobe Creative Suite (Photoshop, InDesign, etc.)

- Experience with social media management tools (Google Ads Manager, Meta Ads Manager, etc.)

- Strong communication and collaboration skills

Nice to Have:

- Experience with email marketing and automation

- Knowledge of SEO principles

- Familiarity with influencer marketing

- Certification in digital marketing (HubSpot, Google Analytics, etc.)

What We Offer:

- Competitive salary

- Opportunity to work with a dynamic team

- Professional development and growth opportunities

- Flexible work arrangements

Skills and Tools:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook, Instagram, Audience Network)

- Google Analytics

- Adobe Creative Suite

- Social media management tools (Google Ads Manager, Meta Ads Manager, etc.)

- Microsoft Office

Goals:

- Increase conversions by 20% within 6 months

- Achieve a ROI of 300% on Google Ads campaigns

- Boost Meta Ads click-through rate by 50% within 3 months

How to Apply:

If you're passionate about paid social media marketing and driving ROI-driven campaigns, please submit your resume.

Equal Opportunity Employer:

We are an equal opportunity employer committed to diversity and inclusion.