We're seeking an experienced Paid Social Media Specialist to manage and optimize our Google Ads and Meta Ads campaigns. The ideal candidate will have a strong background in paid social media marketing, excellent analytical skills, and the ability to drive ROI-driven campaigns.
Responsibilities:
- Develop and execute comprehensive Google Ads and Meta Ads strategies
- Manage and optimize campaigns for conversions, clicks, and impressions
- Conduct keyword research and create targeted ad copy
- Analyze campaign performance using metrics (ROI, CPC, CTR, etc.)
- Identify and target relevant audiences using Google and Meta's targeting options
- Collaborate with the team to ensure brand consistency
- Stay up-to-date with Google Ads and Meta Ads platform updates and best practices
- Report on campaign results and provide recommendations
Requirements:
- 2+ years of experience in paid social media marketing (Google Ads and Meta Ads)
- Google Ads certification (desired)
- Meta Ads certification (desired)
- Strong understanding of Google Analytics and tracking pixels
- Excellent analytical and problem-solving skills
- Proficiency in Adobe Creative Suite (Photoshop, InDesign, etc.)
- Experience with social media management tools (Google Ads Manager, Meta Ads Manager, etc.)
- Strong communication and collaboration skills
Nice to Have:
- Experience with email marketing and automation
- Knowledge of SEO principles
- Familiarity with influencer marketing
- Certification in digital marketing (HubSpot, Google Analytics, etc.)
What We Offer:
- Competitive salary
- Opportunity to work with a dynamic team
- Professional development and growth opportunities
- Flexible work arrangements
Skills and Tools:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook, Instagram, Audience Network)
- Google Analytics
- Adobe Creative Suite
- Social media management tools (Google Ads Manager, Meta Ads Manager, etc.)
- Microsoft Office
Goals:
- Increase conversions by 20% within 6 months
- Achieve a ROI of 300% on Google Ads campaigns
- Boost Meta Ads click-through rate by 50% within 3 months
How to Apply:
If you're passionate about paid social media marketing and driving ROI-driven campaigns, please submit your resume.
Equal Opportunity Employer:
We are an equal opportunity employer committed to diversity and inclusion.
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