JOB DETAILS

• Remote
• Full Time Permanent Position
• Healthcare Start-up
• Opportunity to join a High-Growth company
• Competitive Pay
• Excellent Benefits 

JOB SUMMARY

Our client is searching for a Marketing Lead to fill a remote permanent role for a healthcare company. The primary goals for this position are to support brand awareness and drive program engagement. While remote, this role will require some travel to New York, NY for meetings occasionally. 

RESPONSIBILITIES

• Establish strategic direction for inbound and outbound marketing capabilities and processes 
• Work with business leaders to define marketing campaign goals
• manage programs, people and budgets for email, digital and direct mailing campaigns
• Plan, scope and deliver product and company announcements. 
• Manage digital/web strategy to increase traffic and monitor and measure campaign growth and attrition
• Design and copywrite content for patient and physician communications announcing the company program 

REQUIREMENTS

• 7 years of marketing experience in healthcare
• Ability to work in a startup environment
• Expertise in developing and maintaining Web/digital marketing such as Google Ads, LinkedIn Ads, Facebook Ads etc. 
• In-depth experience with Hubspost, Marketo, SalesForce, Pardot or Eloqua
• Ability to manage campaigns, people and budgets
• Ability to work in a fast paced start up. 
• Knowledge of and the ability to follow marketing best practices ensuring compliance with privacy laws and other healthcare compliance statutes