Blue Aspen Marketing is a growth agency partnering with high-performing businesses seeking to accelerate their expansion through outsourced strategic marketing initiatives. We serve as their external marketing department, providing comprehensive solutions encompassing vision, strategy, and execution across all facets of marketing growth. Our clients, recognizing the value of specialized expertise, entrust us to drive revenue growth within their organizations.
About the Role
As Director of Marketing at Blue Aspen Marketing, you will lead and inspire a team of marketing professionals, driving exceptional client outcomes through the development and execution of innovative marketing strategies. This is a senior leadership position requiring a polished and experienced individual with a proven track record of success in building and executing comprehensive marketing plans, fostering strong client relationships, and delivering impactful results.
Key Responsibilities:
- Strategic Leadership:
- Develop and oversee the execution of integrated marketing campaigns across various channels, including SEO, PPC, social media, content marketing, and email marketing.
- Conduct in-depth market research and competitive analysis to identify growth opportunities and inform strategic decision-making.
- Develop and maintain strong client relationships, acting as a trusted advisor and providing strategic guidance on marketing initiatives.
- Lead client presentations, effectively communicating marketing strategies, outlining 90-day goals and strategic vision, and demonstrating clear value proposition.
- Team Management & Development:
- Lead, mentor, and motivate a high-performing team of marketing professionals.
- Conduct regular team meetings, performance reviews, and provide constructive feedback.
- Foster a collaborative and supportive team environment that encourages creativity and innovation.
- Operational Excellence:
- Monitor and analyze key performance indicators (KPIs) to track campaign performance and identify areas for improvement.
- Conduct regular account audits to ensure optimal campaign performance and identify new opportunities.
- Stay abreast of the latest marketing trends, technologies, and best practices.
- Oversee the day-to-day operations of marketing campaigns, ensuring timely and effective execution.
- Client Success:
- Proactively identify and address client needs and concerns.
- Exceed client expectations by consistently delivering high-quality work and measurable results.
- Build and maintain long-term client relationships based on trust, transparency, and mutual success.
Qualifications:
Required:
- 8+ years of experience in digital marketing with a strong emphasis on SEO and paid media.
- Proven experience leading and managing high-performing marketing teams.
- Deep understanding of SEO best practices, including on-page optimization, technical SEO, and link building.
- Expertise in paid advertising platforms such as Google Ads and social media advertising.
- Strong analytical and data-driven decision-making skills.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to build and maintain strong client relationships.
- Experience with Google Analytics 4, Google Tag Manager, and other marketing automation tools.
Preferred:
- Experience with website development and content management systems (e.g., WordPress).
- Knowledge of HTML, CSS, and JavaScript.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Leadership experience in a fast-paced, agency environment.
Key Attributes:
- Passionate about digital marketing and helping businesses grow.
- Highly motivated, results-oriented, and self-starter.
- Strong problem-solving and critical thinking skills.
- Excellent organizational and time management skills.
- A collaborative and team-oriented approach.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and growing company.
- Collaborative and supportive team environment.
- Opportunities for professional growth and development.
