Blue Aspen Marketing is a growing digital marketing agency. Blue Aspen has been in business for 15+ years in Phoenix, AZ and specializes in working with small businesses nationwide who need help in growing their digital marketing strategy and business growth. 

We are looking for someone who is passionate about helping businesses capture leads and gain new clients. In order to properly communicate and perform necessary tasks, the candidate must have a deep understanding of marketing trends, SEO, PPC and social media. An understanding of HTML and website structure is required!

We are looking for someone who is enthusiastic, reliable and has passion for this new generation of marketing. If you think this is you, we have the tools to help you succeed. 

Your work balance includes:

• Weekly one-on-one meetings with team
• Review KPIs with team 
• Content writing and article writing
• Working on daily tasks including SEO, PPC, or social media campaigns
• Self educating on new SEO and Internet trends
• Communicating with clients to share progress reports
• Monthly account audit review

Role Responsibilities:

• Offer leadership and deep expertise to shape the long-term strategy and vision for our full suite of digital marketing initiatives, including but not limited to display, search, social, native, video, and email marketing.
• Collaborate with a diverse array of teams (designers, developers, account services, strategy) to manage and oversee the successful execution of digital marketing projects, ranging from individual assets and web properties to comprehensive digital campaigns.
• Define the scope, resources, and approach for digital marketing projects, and lead the implementation of full-funnel media/advertising strategies.
• Develop and implement strategies for existing clients as well as prospective ones.
• Manage our digital media operations, resources, and vendors to ensure top-tier execution and maximum return on ad spend (ROAS).
• Regularly review and assess the effectiveness of our digital media strategies, campaigns, and SEO/SEM activities. Proactively suggest changes to improve results based on weekly/monthly reviews, in partnership with the account services team.
• Be accountable for agency KPIs pertinent to the successful and retention of all customers. 

Qualifications:

• At least 8-10 years of experience in digital marketing, including a minimum of 3 years in an agency environment.
• Comprehensive experience with various digital advertising platforms (PPC, display, social, native, video, mobile, etc.) and ad technology (ad servers, DSPs, DMPs, etc.).
• Experience in data analytics. Building robust reporting, displaying and explaining in a simplified manner.
• The ability to translate data into actionable insights that can influence plans and investments.
• Proven leadership and managerial skills, including a demonstrated ability to develop others and lead a team to success.
• A proven track record of maintaining and expanding client relationships and/or revenue, with business development experience.

Benefits:

• Group Medical Insurance/Dental/Vision/Life via payroll provider
• Quarterly & Year-End Bonus
• Paid Time Off (PTO)