As a Marketing Specialist, you will be responsible for developing, executing, and optimizing paid search campaigns on Google Ads and Bing Ads to drive qualified traffic and increase conversions. You will play a key role in managing our digital advertising strategy, working closely with our team to drive measurable growth.

Salary starts from $32 per hour.

Key Responsibilities:

• Develop and implement effective Google Ads and Bing Ads strategies to meet performance goals.
• Conduct keyword research, write compelling ad copy, and design targeted campaigns to drive website traffic and conversions.
• Monitor and optimize campaigns daily for performance improvements (CPC, CTR, ROI).
• Analyze campaign data and provide insights to improve targeting and overall strategy.
• Set up and manage bidding strategies, budget allocations, and campaign settings to ensure optimal performance.
• A/B test ad creatives, landing pages, and keywords to drive continuous improvement.
• Collaborate with internal teams to align ad strategies with business objectives.
• Stay up-to-date with trends and best practices in digital advertising across both platforms.

Requirements:

• Proven experience managing Google Ads and Bing Ads campaigns.
• Strong understanding of paid search, display advertising, and bid management strategies.
• Proficient with Google Analytics, Bing Ads platform, and other relevant marketing tools.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication skills and ability to collaborate across teams.
• Detail-oriented with strong organizational skills.
• Ability to adapt to changing priorities and deadlines.