Marketing Assistant

1516 N 5th St Philadelphia, PA 19122 • Marketing • Social Media • Full-Time

Salary Range:  $28 - $32 hour

Job Title: Marketing Assistant – Google Ads Management
Job Type: Full-time
Salary: $28-$32 per hour

We’re expanding our marketing team and are looking for a motivated Marketing Assistant to help manage and optimize our Google Ads campaigns. If you're a detail-oriented individual with a passion for digital marketing and a knack for data-driven results, we want you to join us!

As a Marketing Assistant with a focus on Google Ads, you’ll support our digital marketing team in executing and optimizing paid search campaigns. You’ll be responsible for managing ad targeting, budgets, and bids, while also tracking key performance metrics such as clicks, conversions, and return on ad spend.

Key Responsibilities:

  • Manage Google Ads Campaigns: Assist in the creation, setup, and optimization of Google Ads campaigns (Search, Display, Video).
  • Targeting & Bidding: Set up precise targeting for ads, manage bids, and adjust budgets to optimize ad performance and ROI.
  • Campaign Optimization: Regularly analyze campaign data and make adjustments to improve performance (e.g., keyword optimization, ad copy revisions).
  • Reporting: Prepare weekly or monthly reports on campaign performance and highlight key takeaways for the team.
  • Collaboration: Work closely with the broader marketing team to align campaigns with overall marketing goals and messaging.

Requirements:

  • Some experience with Google Ads (internship, academic projects, or previous role in digital marketing).
  • Familiarity with Google Ads platform (Google Search, Google Display Network, YouTube Ads).
  • Strong analytical skills and ability to interpret data to optimize campaigns.
  • Ability to work under tight deadlines and manage multiple tasks simultaneously.
  • Excellent communication and team collaboration skills.
 
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