Director of Marketing

Full-Time

About Cornerstone Construction

At Cornerstone Construction, we simplify construction and forge friendships. We’re a high-growth, high-performance team looking for a Director of Marketing who thrives in a fast-paced environment, takes full ownership of results, and has a relentless drive to win. If you’re someone who makes things happen—no excuses—this is the opportunity for you.

Role Overview

The Director of Marketing will be responsible for generating and tracking qualified appointments across multiple lead sources to increase revenue, optimizing our marketing spend, and ensuring maximum ROI along with increasing our credibility through reviews. This role requires a data-driven, hands-on leader who can manage digital and offline marketing, oversee our online reputation, and deliver clear reports on performance.

Key Responsibilities

✅ Lead Generation & Appointment Setting

• Ensure we generate 20+ appointments per day / 100 per week using:

  • Call center

  • Lead services (Angi, Networx, Thumbtack, etc.)

  • Google Ads, Facebook Ads, Local Service Ads (LSAs)

  • Other paid and organic channels

• Work with the sales team to ensure leads are contacted and scheduled efficiently.

• The “appointments per day” will grow monthly - 20 is the starting point. 

✅ Tracking & Performance Analysis

• Own and maintain a Lead Tracking Sheet to monitor:

  • Cost per Lead (CPL) and Customer Acquisition Cost (CAC) per source

  • Lead-to-sale conversion rates

  • Revenue generated from each lead source

  • Overall ROI on marketing spend

• Provide daily, weekly, and monthly reports detailing:

  • Lead flow

  • Marketing spend

  • Conversion rates

  • Revenue impact

✅ Digital Marketing & Ad Management

• Manage and optimize our Google, Facebook, and LSA accounts to maximize appointment generation at the lowest cost.

• Monitor ad performance and make real-time adjustments to improve conversion rates.

• Ensure compliance with platform policies and best practices.

✅ Online Reputation & Review Management

• Oversee and improve our Trust Index by actively managing customer reviews.

• Respond to all Google, Facebook, and other platform reviews (both positive and negative) in a professional and timely manner.

• Develop a strategy to increase 5-star reviews across platforms.

KPIs & Success Metrics

To excel in this role, you must own the numbers and ensure: ✔ 20+ qualified appointments per day / 100 per week ✔ Cost per lead (CPL) and customer acquisition cost (CAC) are optimized per source ✔ Lead conversion rates and revenue per lead source are improving monthly ✔ All marketing efforts are tracked and reported daily, weekly, and monthly ✔ Online reputation and review scores are consistently improving

Who You Are

???? Results-Driven – You take full ownership of your role. No excuses. You deliver.???? Obsessed with Tracking & Optimization – You live in the numbers and continuously improve CPL, CAC, and conversion rates.???? High-Energy & Relentless – You don’t wait for things to happen; you make them happen.???? Team Player – You work closely with sales, leadership, and external vendors to ensure marketing success.???? Always Available When Needed – You understand that success doesn’t always fit into a 9-to-5.

What We Expect (Non-Negotiables)

✅ Relentless Drive – We need someone who moves fast, solves problems, and gets results. ✅ Positive Attitude – No negativity, no drama—just solutions and execution. ✅ Above & Beyond Mentality – You’re not here to clock in and out; you’re here to win. ✅ Extreme Ownership – If it’s in your lane, you own it until the job is done right.

Compensation & Benefits

???? Competitive Base Salary ???? Career Growth – Opportunity to scale with a fast-growing company ???? Flexible Work Environment – Remote/hybrid options available ???? Join a Winning Team – Work with an elite, high-performance crew