Job Title: Director of Marketing

Location: Flexible (In-person or Hybrid options)

Salary: $60,000–$80,000

Job Summary:

We are seeking a numbers-driven marketing leader who thrives on using data to inform decisions and optimize strategies. As the Director of Marketing, you will harness analytics to maximize ROI, refine campaigns, and propel brand visibility for our growing roofing and solar company.

Job Description:

Responsibilities:

• Develop Data-Driven Strategies: Design marketing campaigns rooted in analytics and performance metrics.

• Manage Providers: Manage relationships with multiple vendors such as our ads agency, Google My Business Optimization Team, Angi, Thumbtack, Facebook, Call Center and so on. 

• Analyze Campaign Success: Monitor KPIs (e.g., CTR, conversion rates) to refine efforts and achieve marketing objectives.

• Optimize Budget Allocation: Use data insights to maximize ROI across digital and traditional platforms.

• Implement Advanced Analytics: Leverage tools (Google Analytics, HubSpot, etc.) for detailed audience and campaign analysis.

• Collaborate Across Teams: Partner with sales and operations to align marketing strategies with company objectives.

• Track Customer Behavior: Use CRM and data tools to analyze lifecycle trends and improve engagement.

• Lead A/B Testing: Test messaging, visuals, and channels to continuously improve campaign performance.

Qualifications:

• 5+ years of marketing experience, with a proven track record in data-centric roles.

• Expertise in analytics platforms (e.g., Google Analytics, Tableau, or Power BI).

• Strong ability to interpret data and make actionable recommendations.

• Leadership experience managing cross-functional teams and projects.

Benefits:

• Competitive salary range of $60,000–$80,000.

• Paid time off and opportunities for professional growth.

• Collaborative work environment that values innovation and precision.