The Marketing Manager is a key role in our family of companies serving the home service industry in Central Ohio. This role will develop and manage all aspects of our marketing strategy – in both the parent company (Final Touch Painting), as well as several sister companies (Revamp Electric in Delaware, OH and Breeze Brothers, Hilliard, OH).  In addition, the parent company has plans to eventually expand into multiple locations. This role is ideal for a self-starter excited to build a high performing team and see their contributions rewarded. 

This role will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels. This position requires strong skills in data analytics, expert experience in digital platforms, excellent communication skills and strong attention to detail. The ultimate goals of this role are to 1) drive re-engagement with past customers. 2) drive engagement with potential new customers. In summary, generating quality leads for each of the businesses is the core KPI. 

ABOUT THE JOB - KEY RESPONSIBILITIES:

Required:

• 3+ years of experience with a proven track record of generating leads and analyzing ROI

• Experience with marketing efforts centered on Business to Customer.

• Team Player who enjoys collaboration, with excellent communication and interpersonal skills

• Excellent organizational and time management skills

• Experience with CRM and SEO tools including: (GO High Level, preferred; Wordpress; Google Analytics; Google Adwords, other CRM softwares)

• Proficient in the use of the following social media platforms both paid and organic: (Facebook, Instagram; Tik Tok)

• Proficient in Microsoft Office & Google Workspace

Preferred:

• Agency experience preferred

• Home Service Business Experience

• Degree in Marketing 

• Management Experience

Ongoing Responsibilities:

• Collaborate with the Leadership Team to set marketing goals and objectives

• Design and improve present marketing campaigns to ensure they are hitting our target markets

• Coordinate with vendors and suppliers on marketing-related activities

• Negotiate compensation and project details for outside contractors related to marketing and promotions

• Management of PPC ad spend (in conjunction with vendors)

  • AdWords & PPC

  • Google Local Service Ads 

  • Facebook Ads & other social media platforms

• Use data and reports to track marketing channels’ ROI and make evidence-based decisions

• Communicate and share new marketing strategies as developments occur in technology and social media platforms

• Plan and attend home shows and community events  

• Monthly job site visits to capture visual assets used in before/after promotions, client testimonials, and videos of five star staff in action.

Weekly Deliverables:

• Lead and release new social media content on all platforms

• Actively participate in weekly Team Sales Meetings, prepared to contribute

• Monitor and analyze sales/marketing metrics to assess performance  

• Optimize all marketing channels and manage their respective budgets

• Communicate proactively with marketing vendors and partners

• Lead and develop new marketing creatives and ensure high quality work from all vendors

Monthly Deliverables:

• Prepare and deliver Monthly Marketing Reports to for each business to key stakeholders.

• Review financial reports regarding Marketing spend and ROI

SCHEDULE

•  8-5 Mon – Fri at our office (Delaware, OH)

• Some evenings with Community Events and Home Shows (1-2x month in summer)